How 3D virtual tours increase property sales

Virtual tours for housing secotr

When selling a home, if you can find a strategy that works well for everyone – agent, seller, and buyer – you have the perfect combination. For a long time, 2D photos have been the industry standard. Beautiful images of a home can drive interest and emotionally engage a potential homebuyer. They can also impress the seller who wants to know their property will look appealing to a potential buyer, which can win an agent a listing.

The Buyer

More than half of home buyers start their search online. Increasingly, the digitally savvy first-time buyers want to get a real sense of how a home really looks and feels beyond static photography. It’s not surprising to learn, that the two things that modern home buyers say they want most from a listing are high-quality photos AND 3D virtual home tours[1].

For Estate Agents and Home Sellers

In a recent survey of estate agents, 80% say that their customers would prefer to spend less time staging their home. With Matterport, agents and sellers can create an always-open house, which is perfectly dressed 100% of the time. This can help drive greater interest in a property and better qualify leads who come to subsequent open houses.

Agents get 403% more leads from property listings with dynamic visual content[2].

Large, high-quality pictures are a ‘must have’ for any real estate marketing package. Dynamic, 3D visual tours, however, can be a huge differentiator, which can set an agent apart from their competition. Virtual tours are proven to generate more leads and more qualified leads. Potential buyers are more primed because they have already virtually visited the home therefore agents can focus more of their attention on interested, informed buyers.

The numbers tell a success story across the entire customer journey:

  • Virtual tours get clicked on 40% more than listings without virtual tours[3]
  • Properties featured with virtual tours get 95% more phone enquiries[4]
  • Properties featured with virtual tours receive 65% more email enquiries compared to those without
  • Virtual tours generate 49% more qualified leads[5]

Telescope in Manchester have the solutions to bring your property listings to life. A Matterport 3D virtual tour adds amazing value. Use interactive tags throughout the tour to highlight room dimensions, appliance specs, build materials and extra storage areas with a mix of lists, links, imagery and short video clips. Even promote transport links and local amenities of the surrounding area.

If you are a property sale agent or housing developer looking to get a Matterport 3D tour for your portfolio then contact Telescope for more details…


Document references

  1., 2017
  2. Inman, 2017
  3., 2017
  4., 2016
  5., 2016